GROW YOUR BAND'S AUDIENCE......................................3 Disclaimer..................................................................6

MAKE ROOM TO GROW................................................................11
How We Got Here..................................................12
How To Use This Book.........................................17
Three Ways To Make Big Elephant Dollars
In Today's Music Industry........................................................25
Make A Living – Make A Life.................................28

FIND YOUR AUDIENCE.............................................................37
What's Your Perfect Gig? .......................................38
Finding Your Perfect Venue...................................58
Digging Up The Dirt..............................................61

RECRUIT YOUR ARMY.................................................................67
What You Need And What You Want....................68
Yourself....................................................................72
Club Bookers...........................................................79
The Press..................................................................84
Radio People............................................................87
Record People..........................................................93
“People Who Need People” People.......................95

SHOW `EM HOW TO SAY IT!..................................................97
Something To Talk About......................................98
The Push And Pull Of It All.................................106

BECOME ACCESSIBLE AND AVAILABLE...........112
The Big Leap..........................................................113
Book 'Em, Danno!.................................................115
Drawing Boundaries.............................................117

GIVE 'EM SOMETHING TO BUY......................................125
Your First Merch Table........................................126

SETTING UP SHOP ONLINE........................130

THE ACTION PLAN.......................................................................134
Get Your First Gig.................................................135
Get Invited Back....................................................145
Put Your Audience To Work – Start Your Street Team!...................................................................................154
Swap Those Gigs!..................................................175
Lather, Rinse, Repeat............................................183
Where To Next?....................................................186

ARTIST PROFILES........................................................................188
Grey Eye Glances..................................................189
Francis Dunnery....................................................200
Jonatha Brooke......................................................207
Trout Fishing In America.....................................214
Widespread Panic..................................................219
Aimee Mann..........................................................225
Richard Shindell....................................................233
Lucy Kaplansky......................................................241
Patty Griffin...........................................................249
Delbert McClinton...............................................257
Dave Carter & Tracy Grammer............................265

INTERVIEWS WITH BOOKERS......................................273
Rich, Philadelphia.................................................274
Jay, New York........................................................283
Will, Orlando.........................................................288
Scooter, Philadelphia.............................................294
Mark, Charlotte.....................................................299

FINAL THOUGHTS........................................................................313
The Hip-Hop Factor: What Can Folk and Rock Artists
Learn from Urban Promotion?..............................314
“It's Different Where I Live:” The NY/LA Dilemma.......326
Wait! There's More!..............................................329
Acknowledgments...............................................331
Guarantee...............................................................333